"A celebrity is not just a movie star today," notes Burry, a Greenberg Traurig shareholder, in the first chapter. "It's any individual of public notoriety whose personality, personal story and private facts have captured the public's imagination and then becomes public property," he reports.
In another chapter, Jonathan Coad, a partner at London-based The Simkins Partnership, and Greg Nylen, a shareholder at Greenberg Traurig, explore the difficulty of simultaneously using laws to combat unfair defamation and at the same time respecting and working with the media in managing a celebrity brand.
"Although the United Kingdom is not as claimant-friendly as it once was, it remains a much more neutral playing field between the celebrity and the press than the United States," says Coad. "If you have an international reputation or privacy problem, the best strategy is to tackle it in the UK, then through astute public relations transmit the remedy out to the US and (continental) Europe once it has been achieved."